Duchess of Sussex’s ‘As Ever’ Brand Launches Independently Following Netflix Split

April 6, 2026 – Meghan, Duchess of Sussex, has finalized the initial phase of her lifestyle brand, ‘As Ever,’ marking a significant shift following its partnership with Netflix. Launched in 2025, the brand is now operating independently after a formal separation from the streaming giant. The Duchess announced the transition, characterizing it as a strategic power move.

However, differing perspectives surround the event. While the Duchess’s team presented the move as a deliberate and assertive step forward, internal data from Netflix suggests a more nuanced situation. The collaboration between the Duchess and Netflix, which garnered considerable public attention, concluded earlier this year.

Netflix maintains its own interpretation of the circumstances surrounding the brand’s independent launch. Sources within Netflix indicate a desire to manage the narrative and highlight the value of the initial partnership. It’s understood that the situation is viewed as complex, with two distinct accounts of the events unfolding.

The ‘As Ever’ brand represents a new chapter for the Duchess, and the details of its development are currently subject to varied interpretations. The relationship between the Duchess and Netflix, once a prominent collaboration, now exists as two separate entities with differing viewpoints.

Topics: #duchess #brand #netflix

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