Tartu City Government Launches “Come Out of Your Shell!” Traffic Safety Campaign

Tartu City Government is initiating a new traffic culture campaign, titled “Come Out of Your Shell!”, designed to enhance traffic safety and mitigate potential risks within the city. The initiative responds to a growing trend of electric scooters being utilized in traffic, including instances where they have unexpectedly crossed roadways with active traffic lights. The “Come Out of Your Shell!” campaign specifically targets car drivers, pedestrians, cyclists, and scooter riders.

Its primary goal is to foster increased awareness and mutual attention amongst all road users. Officials believe this heightened visibility will contribute to a reduction in incidents stemming from carelessness and potentially serious consequences. The campaign recognizes the increasing prevalence of electric scooters within traffic and acknowledges the need for improved interaction between all modes of transportation.

It seeks to address situations where a lack of awareness can lead to collisions. “Come Out of Your Shell!” will utilize various communication channels to raise awareness and promote responsible behavior within the traffic environment. The city government hopes this proactive campaign will significantly contribute to a safer and more coordinated traffic flow throughout Tartu.

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