Saku Brewery Secures Exclusive Distribution Rights for Staropramen in Estonia

Saku Brewery has announced a new distribution agreement, becoming the official supplier of Staropramen beer in Estonia, effective from March. The partnership, established with Molson Coors – a company also linked to Carlsberg – grants Saku Brewery the exclusive right to represent the popular Czech brewery. This expansion marks a significant development for Saku, a leading Estonian brewery.

The agreement extends to other Carlsberg-owned breweries within the Baltic region, solidifying a broader network for Staropramen distribution. Details of the specific terms of the agreement remain undisclosed. However, industry observers note the strategic importance of this move for both Saku Brewery and the wider Carlsberg group’s presence in the Estonian market.

The move reinforces Saku’s position as a key player in the Estonian beverage sector. Consumers in Estonia can now expect increased availability of Staropramen, distributed exclusively through Saku Brewery. —

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Topics: #brewery #saku #estonia

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