Sõpruse Kino Prepares for 71st Anniversary with Enhanced Community Focus

Tallinn’s Sõpruse Kino, the oldest cinema in Estonia, is poised to celebrate its 71st anniversary in August, and the venue is implementing a new strategy to strengthen its connection with the public. With Gert Põrk appointed as director and Johannes Lõhmus as program director, the cinema anticipates becoming the only personal cinema in Tallinn. The core of this initiative centers on fostering direct interaction between staff and audiences.

The new director and program director envision a space where patrons can engage with the team at Sõpruse Kino, and vice versa, creating a more intimate and accessible experience. This approach is being driven by the significant anniversary and the desire to further establish the cinema’s role within the community. Sõpruse Kino has long been a cultural landmark, and this transition reflects a commitment to evolving alongside audience preferences.

The goal is to maintain its status as a vital cinema while prioritizing personal connections and engagement. The changes represent a key element in the cinema’s future direction. —

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Topics: #cinema #director #new

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