Rimi’s “Tervisreede” Campaign Sparks Confusion and Amusement Rimi, the Estonian grocery retailer, is currently running a promotional campaign dubbed “Tervisreede,” which translates to “Healthy Friday,” offering a 15% discount on selected fruits and vegetables both in-store and online. The campaign has generated a mix of laughter and confusion among some consumers. The advertisement clearly states the 15% discount on groceries, available every Friday, and includes imagery of Rimi fruit stands and promotional materials. However, the visual presentation of the campaign has led to some viewers misinterpreting the offer. Rimi acknowledges the potential for confusion and states that they are evaluating the product placement and visual logic of the advertisement. The “Tervisreede” promotion, a longstanding initiative, provides a 15% discount on regular-priced groceries purchased through Rimi’s retail locations and its online platform. “Tervisreede” has become a familiar event for Rimi shoppers, with many customers anticipating the weekly discount on groceries. Rimi has indicated they will consider adjustments to the campaign’s visual elements to ensure clarity moving forward. Topics: #rimi #discount #groceries Post navigation Most Estonians trapped in the Middle East are back in their homeland KOPLI DRAAMA ⟩ Former girlfriend’s man terrorizes a Tallinn woman: attacks and kidnaps, but nobody helps(1)