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VIRUMAA NEWS FOR THE TARGET PERSON The West-Viru seniors' shopping cart is at the top of the list in Kirke Jäetma journalist's magazine on February 27, 2026, 13:53 Milk. Photo: Shutterstock The West-Viru seniors' shopping cart is at the top of the list in Kirke Jäetma journalist's magazine, according to Rimi statistics. Next is sugar and there is a strong representation of sweet baked goods.

Rimi's head Kristel Mets said that technological solutions become more and more natural for seniors. "We clearly see that technological solutions become a natural part of seniors' everyday shopping experience and comfort and speed are increasingly important regardless of age. The encouragement comes from the fact that self-service cash registers have become easier and more user-friendly over the years and there is always help available in the shops," Mets commented.

Topics: #top #shopping #cart

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